The BET network has faced a lot of criticism from viewers about the type of programming currently airing on the network. Many viewers felt that network was primarily airing music videos, which a lot of people felt were derogatory towards women. BET has taken all of the criticisms and decided to make some changes. BET has started BET Honors to shine a light on people doing great things in the community and Black Girls Rock!, which is basically an all-women show. The Network programming currently implemented a filter: It has to have a message, can’t be derogatory and has to show positive images. This does not mean that it’s unreal or fake. According to Debra Lee “We’re not going to be the PBS of black television. We still have to get ratings.”
Black Girls Rock is a non-profit mentoring and youth empowerment organization that was established to promote the arts for young women of color. Founded by Beverly Bond in 2006, the group also encourages an analysis and dialogue of the ways women of color are portrayed in the media. It is more than just a slogan!
BLACK GIRLS ROCK! INC.’s really tries to encourage positive, life-changing activity and critical thinking through the arts for “at risk” teenage women of color. The program also helps to foster the dreams of teenage women of a better tomorrow without comprising their integrity and self-worth today.
BLACKGIRLSROCK is aired on the BET network as an award show. ” The night was filled with great performances, great speeches and great women who rock!”
Black Girls Rock isn’t your typical award show. During the airing of the award night there wasn’t any big feature film clip and the world didn’t see the top movie stars. Instead it was all about women empowerment.The second annual Black Girls Rock show on BET was an opportunity to pay tribute to powerful African American women who make a difference in our communities and show the younger women looking for empowering role models exactly how it can be done.
The BET Honors Award Show was established in 2008 by the BET network to celebrate the lives and achievements of African-American luminaries. The awards will be presented annually and broadcast on BET during Black History Month. The Award show designed to recognize lifetime contributions and service to African-American culture by honoring achievements of black legends in music, arts, service and education.
With Programs like Black Girls Rock and BET Honors the Black Entertainment Network (BET) is making positive strides to providing its audience with more positive programming. Through programs like these BET is really highlighting the positives of the African-American community. It is providing viewers with both entertainment through performances but also educated the viewers on influential and powerful African-American leaders. I think both these programs showcase black empowerment and show positive images of people of color. I think if the BET network continues to give viewers more programs like these it would attract a larger audience and help to the negative images of people of color already in media. These types of programs offered a taste of the network’s potential.
Follow up Questions/ Concerns: I am interested in learning more about the past programs that have been on the network. I am interested to see at what point did the network move away from its original mission. I want to know what changes have been made to networks programming after it was bought by Viacom.